What's with the name?

We get asked a lot about our store name, Ocean Rift Aquatics. 

"In geology, a rift is a linear zone where the Earth's crust and lithosphere are being pulled apart and is an example of extensional tectonics." (thank you Wikipedia!)

But to  be honest our name has nothing to do with the geology of the ocean floor!  As hobbyists over the last 30 years our two passions have been salt water reef tanks and African Cichlids.  Since the OCEAN provides the saltwater in our passion and the RIFT valley lakes in central Africa provide the freshwater, we decided Ocean Rift Aquatics would represent where we've come from and what we feature the best!